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Use Holidays to Your Advantage
Photo credit When putting together a direct mail campaign, you want an angle that will make you stand out from your competition. You want to send out unique sales pieces that will grab your customers’...
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Don’t Let Saturation Swamp Your Profits
Photo credit: Lending Memo Saturation can occur when you mail the same sales copy/package to the same group of prospects over and over. A saturated market isn’t a profitable one, so you want to avoid...
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The Ins and Outs of SWOT
Photo credit What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be...
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Don’t Mail Until You’re Ready for Primetime
There’s so much involved in either starting up a new business or entering a new phase of your existing business. It’s an exciting time. And you probably have a lot of money invested that you can’t wait...
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